Last Updated: July 14 2025

PÈRA operates this store and website including the information content features tools products and services to provide you the customer with a suitable shopping experience (the “Services”). PÈRA is supported by Shopify which enables us to provide you with the Services. This Privacy Policy describes how we collect use and disclose your personal data when you visit use make a purchase or engage in any other transaction through the Services or when you communicate with us. In the event of any conflict between our Terms and Conditions of Service and this Privacy Policy this Privacy Policy shall prevail with respect to the collection processing and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing the Services you confirm that you have read and understood this Privacy Policy including how we collect use and disclose your information.

Personal Data We Collect or Process

When we use the term “personal data” we refer to information that identifies you or can be reasonably linked to you or another person. Personal data does not include information collected anonymously or anonymised so that it can no longer identify you or be linked to you. We may collect or process the following categories of personal data including inferences drawn from such personal data depending on your interaction with the Services your place of residence and as permitted or required by applicable law.

Contact information including name address billing address shipping address telephone number and email address.
Financial data including credit card debit card and bank account numbers card payment details account details transaction history payment method payment confirmation and other payment information.
Account data including username password security questions preferences and settings.
Transaction data including items you view add to cart add to wishlist purchase return exchange or delete and your past transactions.
Communications with us including information you provide when contacting us such as when you submit a dispute to customer support.
Device information including device browser or network connection details IP address and other unique identifiers.
Usage information including details about your interaction with the Services as well as how and when you use or browse the Services.

Sources of Personal Data

We may collect personal data directly from you including when you create an account visit or use the Services communicate with us or provide us with your personal data.
We may collect personal data automatically through the Services including through your device when you use our products or services or visit our websites and through cookies or similar technologies.
We may collect personal data from our service providers including when they are contracted to implement certain technology and when they collect or process personal data on our behalf.
We may collect personal data from our partners or other third parties.

How We Use Your Personal Data

We use personal data to provide personalise and improve the Services. This includes delivering the Services to you enforcing our contract processing your payments fulfilling your orders remembering your preferences and items of interest sending account notifications processing purchases returns and exchanges creating and managing your account arranging shipping facilitating returns and exchanges enabling product reviews and creating a personalised shopping experience such as product recommendations.
We use personal data for marketing and advertising including sending you promotional communications by email SMS or post and showing you online ads for products and services within our Services or on other websites based on your past purchases items in your cart and other activity.
We use personal data for security and fraud prevention including authenticating your account providing a safe shopping experience detecting investigating and acting against fraudulent illegal unsafe or harmful activities protecting public safety and safeguarding our Services.
We use personal data to communicate with you including providing customer support responding to inquiries offering services and maintaining our business relationship with you.
We use personal data for legal purposes including compliance with applicable laws responding to legal processes and investigating potential violations of our terms or policies.

How We Disclose Personal Data

We may disclose your personal data to Shopify vendors and other third parties who perform services for us such as IT management payment processing data analysis customer support storage fulfilment and shipping.
We may share your personal data with business and marketing partners to provide you with services and marketing including personalised ads.
We may share your personal data when you request or authorise disclosure for example to ship your products or when using social media widgets or login integrations.
We may share your personal data with our affiliates or within our corporate group.
We may disclose personal data in connection with a business transaction such as a merger or bankruptcy to comply with legal obligations or to enforce our terms and protect our rights.

Relationship with Shopify

The Services are supported by Shopify which collects and processes personal data related to your access to and use of the Services to provide and improve them for you. Your data will be transmitted and shared with Shopify and third parties who may be located in countries other than your own. Shopify may also use advanced features that involve data from your interactions with our store other merchants and Shopify itself. In such cases Shopify is responsible for processing your personal data and responding to your rights requests. For more information see the Shopify Consumer Privacy Policy.

Third Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties. If you access these you may need to agree to their privacy and security policies. We are not responsible for the privacy security or accuracy of such sites.

Children’s Data

The Services are not intended for minors and we do not knowingly collect personal data from individuals below the age of majority in your jurisdiction.

Data Security and Retention

We use reasonable security measures but cannot guarantee absolute security. Data retention periods vary depending on business needs and legal requirements.

Your Rights and Choices

Depending on your location you may have rights including access deletion correction portability restriction of processing and withdrawal of consent. You can exercise these rights through the Services or by contacting us at info@pera.it.

Complaints

If you have concerns about our data processing you can contact us or file a complaint with your local data protection authority.

International Data Transfers

Your data may be transferred outside your country. Where required we use lawful transfer mechanisms such as the EU Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted with a revised Last Updated date and where required notice will be given.

Contact

If you have any questions about this Privacy Policy or wish to exercise your rights please email info@pera.it